B2B Buying Behavior has Changed, as per Gartner
Sharing three excellent HBR/ Gartner articles on the evolving B2B customer decision-making process and what it means for Enterprise...
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- 2 min
5 Attributes of Great Business Storytellers
Wish you could convey everything in the exact same way you have thought of it? You understand your audience well, but how do you convince...
- 3 min
How to Make Your Video Memorable and Persuasive
Celebrity cameo? A catchy tune? Special effects? Even if you could spend the money to make it memorable, would it be persuasive? How can...
- 4 min
How to Connect and Build Trust with Enterprise CXOs
Trust is the bedrock of business relationships. Zig Ziglar (author of the bestseller, “Secrets of Closing the Sale”) identified trust as...
- 2 min
How to Make your Video Inspiring
We all saw the Perseverance Rover land on Mars. I had goosebumps watching it. What made it so inspiring? What are the lessons for us as...
- 3 min
How to Boost your Pricing Power
In this post, we will apply all business storytelling techniques to the most central, age-old question which has preoccupied...
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