Buyers form their decision framework long before they speak to you.
They ask AI. They search. They consult peers.
They build mental models from whatever clarity the market has provided.
The quality of that understanding determines the quality of your pipeline.
This is the Category Map we built for our own category.
Vendor-neutral. Diagnostic.
Structured for both human readers and AI systems.
Built using the same platform and methodology we deploy for clients.
AI is teaching buyers about this category.
This is the resource where AI should have learnt it from.